Increase your global reach and engage with new audiences
Our studios are fully equipped to support your brands
We use nearly 2,600 journalists in over 200 locations around the globe to deliver unparalleled international and national coverage with speed, impartiality and insight. We value independence, integrity and freedom from bias.
ON-AIR TALENT
An impressive team of experienced broadcast and text journalists
EXPERTISE
Trusted for accuracy, integrity and impact
NEWS INFRASTRUCTURE
TV studios in Hong Kong, London, New Delhi, New York, Seoul, Beijing, Singapore and Tokyo
This is what you can achieve when working with us to increase your reach:
PRODUCTION EXAMPLE
01. Broadcast Filmed Segments
With experience in content creation and amplification we are well placed to organize thought-provoking, timely and engaging content, bringing together top global experts and industry leaders in front of audiences’.
Example:
Dell Technologies and Intel
An on location filmed interview on building trust and consumer confidence. Our presenter gathers insight on building a culture of security across the organisation to enable secure online transactions.
Premium business and finance publishers
We place your ads on all channels across the globe, on platforms like:
and many more…
02. Native Adverts
Your content is contextually positioned alongside related and relevant news articles on premium business news platforms. We use audience targeting to position your content alongside related content that your unique client persona will be reading.
03. Social Media Promotion
With your help we clearly establish your client persona and uniquely target your audience based on their job titles, interests and industry sector across social media. This enables precision targeting so your message can reach your desired audience.
Capita Economist Campaign
LAB Reuters Campaign
European Banking Association Reuters Campaign
Raise your profile through our Campaigns:
Future Risk Management | The Digital Transformation | Future Banking and Payments
Insurance Innovation | Future of Tax | Future of Work (WFH)
Digital Health | Customer Trust | Retail Technology
Global Supply Chain | Supporting SME’s | Mergers & Acquisition
Wealth Management | Business & Climate Change | Pandemics: Risk & Mitigation
INTERESTED?
Package 01
- 1 x 1000 word article hosted online
- Guaranteed fixed placement promotion on www.Economist.com for your chosen geographic region for two weeks of your campaign
- Guaranteed minimum 1,000,000 impressions on the leading premium business platforms such as The Economist, Bloomberg, Nasdaq, CNN Business, The Telegraph, The Times, Reuters and more, by promoting your article as native content appearing contextually alongside relevant news stories to drive engagement from your unique C level client profile
- Content promoted to international followers on Twitter, LinkedIn & Facebook
- Detailed analytics with actionable insight on engagement of content including dwell time, click through rate, demographics and other engagement data
Package 02
- 1 x 4 – 5 min video filmed segment hosted online alongside a 1000 word article
- Filmed on location at your offices or a customer location
- Guaranteed fixed placement promotion on www.Economist.com for your chosen geographic region for two weeks of your campaign
- Guaranteed minimum 1,000,000 impressions on the leading premium business platforms such as The Economist, Bloomberg, Nasdaq, CNN Business, The Telegraph, The Times, Reuters and more, by promoting your article and video as native content appearing contextually alongside relevant news stories to drive engagement from your unique C level client profile
- Content promoted to international followers on Twitter, LinkedIn & Facebook
- Detailed analytics with actionable insight on engagement of content including dwell time, click through rate, demographics and other engagement data
Register your interest
CASE STUDIES
GAM
VIDEO | NATIVE PLACEMENTS
THE CHALLENGE
GAM needed to create awareness amongst investment professionals as an alternative investment management company, one that understands the needs of investors and who are focused on the success of their clients.
THE SOLUTION
A groundbreaking native video advertising campaign for GAM that highlighted how investors are using machine learning to stay one step ahead of their competition. An in-depth video interview explaining the the role of algorithmic investing and how investors could benefit reached a highly engaged audience within a premium mobile viewing experience.
RESULTS
- Over 1.6 million impressions
- 27% increase in the no. of people who had heard of GAM*
- More than 5000 clicks from premium business platforms and social media
CAPGEMINI
VIDEO | NATIVE PLACEMENTS
THE CHALLENGE
To demonstrate why humans and not tech are the true drivers of change in any business, despite the digitization of industry.
THE SOLUTION
A perfect opportunity to showcase Campgemini’s approach on how to successfully achieve digital transformation through general business transformation rather than a specific function or IT processes, in the form of a one to one interview with the CEO.
RESULTS
- Over 1.54 million impressions
- More than 2000 clicks from premium business platforms and social media
- 36% of the c-suite audience responded to a call to action as a result of seeing the campaign